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In this essay, I will explain the differences between the 4p approach and value approach. to marketing. The 4P approach was introduced in the 1950s and it was .
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In this context, firstly I am going to describe comparing and contrasting a 4Ps approach to marketing versus the value approach i.e., creating,
Compare and contrast a four Ps approach to marketing (see below) versus the value approach (creating, communicating, and delivering value). Select and.
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