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While unbranded pharma ads can be easier to pull off-or at least easier to get through medical and legal review-the same marketing rules apply. Relevant content, well-targeted distribution and.
Unbranded marketing could be risky; but if you do it the right way you stand a high chance of gaining long term success. There are a few things you need to focus on: Creating Engaging Content that is Share-Worthy. You might have a massive budget for your marketing with a huge team of designers and writers; but if your content is not engaging.
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While unbranded pharma ads can be easier to pull off-or at least easier to get through medical and legal review-the same marketing rules.
Thanks in large part to drug pricing controversies, pharma companies have found themselves under scrutiny from the public, government regulators and even physicians. That isn’t stopping pharma companies from pouring big bucks into their marketing campaigns, but increasingly, pharma marketers are turning to unbranded ads in an effort to reach consumers in a more subtle, stealthy way.
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Turning away from images of Ronald McDonald and its Golden Arches, McDonald's has a new marketing playbook: an unbranded marketing campaign.
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