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The marketing of services differs from product marketing because services are all of these except A. intangible. B. inseparable. C. heterogeneous.
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Services account for nearly 50 percent of the average consumer’s total expenditures, 70 percent of the jobs, and two-thirds of the U.S. Gross National Product (GNP). Clearly, the service sector is large and is growing. While all products share certain common facets, service products tend to differ from goods products in a number of ways.
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The marketing of services differs from the marketing of products because services are tangible and separable from the service provider. false Many services marketers use training and standardization to reduce service perishability.
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The marketing of services differs from product marketing because services are all of these EXCEPT A. intangible. B. inseparable. C. variable. D. renewable. E. perishable. D. The owners of hotels whose services are produced and consumed at the same time know that consumers do not have the opportunity to try out their service before purchasing.
· The obvious difference between product and service marketing is that products are tangible, and services are intangible. Products : Tangible products are often thought to be easier to market as they can be shown, demonstrated, touched, displayed and are easier for your audience to understand in terms of value or whether they are needed.