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Over half (59% ) used video to advertise. A full half of the respondents said they did all their marketing in-house. Small business advertising statistics reveal hurdles. The report was relevant for small businesses since 27% of the companies that answered the questionnaire had 50 or more employees. Another segment of the respondents (25%) had.
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But a few data points are not enough. Business insights need to be collected in a systematic way. So how can small businesses conduct market research in a timely, costeffective manner? How to gather insights about your business. Small businesses can use the following framework and resources to gather insights in a systematic, rigorous way. 1.
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