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The customer experiences the service through the marketing mix, included here as described by Booms and Bitner (1981). The critical elements in the services.
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ADVERTISEMENTS: Seven elements used in marketing mix for service are as follows: (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Physical evidence (7) Process. The marketing concept dictates that marketing decisions should be based upon customer needs and wants. Buyers purchase goods and services to satisfy their needs and wants. Thus when [.]
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Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration. Marketing mix, 4 P's: Product, Price.
Remember, we're talking about marketing the product/service, not creating it. In short, we're talking about using the product to build your brand. Of.
4.2 Services Marketing Mix: 4Ps or 7Ps Traditionally, the mktg mix has been defined to include “FOUR” elements called 4Ps (product, price, place & promotion-this concept has been applied successfully to mktg of goods) In, mktg of services, h/ever due to distinctive characteristics of services, some NEW Ps have been proposed. They are: People Processes Physical evidence
· 7 Ps of Services Marketing Mix Assignment Help. Introduction. The service marketing mix is likewise understood as a prolonged marketing mix and is an essential part of a service plan style. The service marketing mix consists of 7 P’s as compared to the 4 P’s of an item marketing mix. The item marketing mix includes the 4 P’s which are Item, Rates, Advertisings.
By adding three characteristics of – process, people and physical evidence – we now have the extended marketing mix. The 7P's extended marketing mix builds.
Product, price, promotion and place are the 4Ps of the traditional marketing mix. In 1960, McCarthy introduced this concept to marketing education and literature.
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