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The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact, they are not necessarily the same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
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marketing: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer’s place, and.
the marketing department identifies, investigates, and develops new products and services. effort of developing a new product or service is divided into many different tasks. These tasks. functions such as manufacturing, R&D or marketing. In NPD.. Individuals strongly identify with their functional agenda, their values, and their. care formulation lab, which develops products with active ingredients for anti- aging.
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According to report authors, these developments show vendors are still jostling for position in a crowded marketplace where.