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“There have been massive shifts from in-store to online shopping, a downturn in some product categories versus growth in others, cancelled summer holidays and a rapidly changing competitive landscape,
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Unilever is planning to “invest heavily” in brand and marketing spend in the second half of the year. That has led to Unilever focusing on digital delivery by, for example, launching an Ice cream.
It’s fair to say that the lockdown period will be remembered for the dawn of Zoom-style ads. Shot on video chat platforms like Microsoft Teams, Google Hangouts and Zoom, these lo-fi ads recorded in.
And a survey by Deloitte Digital found that 57% of consumers say they will be spend more on locally-produced products after lockdown is lifted than they did before. However, there are challenges ahead.
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The government has unveiled plans to introduce a ban on junk food advertising across TV and online prior to the 9pm watershed in the UK. Number 10 is also debating whether to outlaw adverts for high.
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A mini MBA is a weeks-long program for those who want to network and advance their understanding of core principles covered in business.
The advertising industry has called on the government to reconsider reported plans to bank junk food advertising, saying it could damage the coronavirus recovery, jobs and people’s livelihoods.
Completing this certification may be enough for your career, but if it's not, the credits can count toward the master's degree. Mini-MBA in Marketing.
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Tom Kerridge checked his watch. He looked out of the window of his restaurant onto Northumberland Avenue. The street was busy with Saturday night revelers. But none of them appeared to be heading.