marketing management knowledge and skills

Thanks for the A2A Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its.

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The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development,

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The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain.

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