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It’s easy to tell your friends to negotiate when they get a job offer. But when it comes to you? There’s this nagging little voice that says, “Do not do anything that might ruin this.” And while you’d tell your friend to take a deep breath and relax, it’s only natural to react like this when it feel

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Lee LeFever shares lessons learned from building Common Craft, a Seattle company known for its distinctive explainer videos,

Does interactivity represent the greatest marketing opportunity of all time or 101 ways to lose money? Introduction by John Deighton A profession, no less than a craft, is shaped by its tools. The profession of marketing, its theories, its practices, and even the basic sciences that it draws on are

The group today reiterated a pledge to make ‘long-lasting and meaningful change’ to the business after a damning report last.

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Management, business – Buyer's Market – This story appears in the March 1997 issue of Business Start-Ups magazine. Subscribe THE COMPANY: The Eastwind Group Inc., based in West Conshohocken, Pennsylvania, is an investment holding company whose strategy is to acquire and consol

Ben & Jerry’s now bills itself as "an aspiring social justice company," per a company bio shared via press release, and the new podcast represents how the brand is looking to spread a forward-thinking.

When you’re in the job market, one of the top things you need to know is how much you should be earning. Before you begin negotiating, do your homework. Conducting salary research should help put you in the driver’s seat on your way to success.

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