Does marketing create or satisfy needs? There can be various answers to this question, and it can be varied in depth and example. I shall try to provide some guidance. From my understanding, I.
It may be more of an underline need to satisfy a pre-existing desire that propelled a consumer to acquire a product, not the advertising creating a need. Advertisement, to what extend does advertisement create needs in consumers is an ongoing argument among society.
Then they will try to satisfy their next needs that are more important. I think whether marketing create or satisfy needs is depends on the company’s mission and strategy. For architect companies who help people to make design of buildings, they apply the ‘marketing merely reflects the needs’. They have to do as the order.
Marketing is how the products create value to the customer and receive it by needs and wants. Marketing does both, it creates and satisfies needs of customers. Marketers must use the marketing development’s term to create needs. They must learn how to change in knowledge, behavior, attitudes, or creativity.
Therefore what Marketers now do is hypnotize the customer with the virtual and turn it to a real need, satisfy it and eventually create another need by introducing another product or rejuvenating the current product. All they need is little bit of the consumer’s time and freeze the realistic thinking ability.
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However, marketing does not create needs, but only enlightens wants. Needs pre-exist marketing, and it’s up to the marketer to understand consumers’ needs in order to influence them into.
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B. Marketing shapes consumer needs and wants. Part A ‘Marketing merely reflects the needs and wants of customers.’ We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing.
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Marketing satisfy needs and it satisfies even in quick period of time than you expect. If you travel in the right strategy for your service or product ideas with unique and outstanding contents and quality of your service, people won’t mind to communicate with you! This will bring $$$$ in your wallet!