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Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has.

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Direct mail, also known as direct marketing, is an expensive medium. A TV spot might cost you around $10 per thousand people reached; a solo direct-mail piece will cost you $400 or more per thousand.

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