direct and digital marketing involve targeting broad segments of customers.

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Marketers have traditionally been focused on the front-end of the customer relationship — things like brand awareness and lead generation. But in today’s digital world, marketers can’t simply hand over that relationship to the sales department. By Tom Kaneshige Senior Writer, CIO | Today’s tech-dri

In many cases, this involves the use of voting machines. Click below to read the full article. These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

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Market segmentation can be accomplished through several different approaches that help to identify the important attributes of a target market. Just as there are different market segments for any given product or service, there are different approaches to constructing market segments. There are thre

Marketing – Can We Be Direct? – How to improve your direct-marketing IQ When it comes to targeting a fickle consumer base constantly bombarded withjunk snail mail and e-mail, even the most savvy, research-oriented professionalcan fall short. But by following these mailing list targe

Finding your target market will save you money by allowing you to focus advertising efforts on consumers most responsive to your offers. It is important to design a clear and highly detailed customer profile. Marketing to too many consumers at one time will result in wasted time and effort. The most

With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed.

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Real-time, GPS marketing is no longer science fiction. The future of marketing is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment. Walking by a coffee shop? Your phone will buzz with a promotional code for a free cup.