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Marketers have traditionally been focused on the front-end of the customer relationship — things like brand awareness and lead generation. But in today’s digital world, marketers can’t simply hand over that relationship to the sales department. By Tom Kaneshige Senior Writer, CIO | Today’s tech-dri
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Market segmentation can be accomplished through several different approaches that help to identify the important attributes of a target market. Just as there are different market segments for any given product or service, there are different approaches to constructing market segments. There are thre
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Finding your target market will save you money by allowing you to focus advertising efforts on consumers most responsive to your offers. It is important to design a clear and highly detailed customer profile. Marketing to too many consumers at one time will result in wasted time and effort. The most
With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed.
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Real-time, GPS marketing is no longer science fiction. The future of marketing is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment. Walking by a coffee shop? Your phone will buzz with a promotional code for a free cup.