consumer behavior and marketing strategy

Here’s a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening.

This module provides the opportunity to explore the evolution and practices of social media marketing alongside more critical consideration of the social, cultural and technological impact of social.

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of.

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Whether you’re an individual, entrepreneur or brand, the need of the hour is to reassess, rethink and reinvent your approach.

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Regardless of size, retail merchants have a variety of tools designed to make operations run more efficiently. Here are the.

Adding another revenue source is far from the only reason behind PepsiCo’s new direct-to-consumer shopping platforms.

Valassis released insights aimed at arming marketers with findings to help them be there for consumers in relevant and timely.

Covid-19 world, consumers will remember brands for their empathy, how they created happy memories, and were there’ to.

Google has released a COVID-19 Marketing. The strategy is based on Google’s observations on how businesses are dealing with the swiftly changing business environment. The section for consumer.

As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more.

During a talk with TheStreet, IAC CFO Glenn Schiffman highlighted the positive and negative trends seen by businesses such as.

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Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy.

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Some noteworthy findings of the Zion & Zion study are as follows: While consumer trial of new brands was high due to product.

Consumer behavior-or how people buy and use goods. But consumers aren’t powerless: Learning more about the different strategies companies employ, as well as the explanations for people’s.

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As businesses attempt to swiftly pivot their strategy during these uncertain times, Shane Capron considers the marketing.

Despite the uncertainty in the world and rapid changes in behavior, data is still being collected. was the driver behind ExactTarget’s mobile strategy, including the launch of SMS marketing in 2002.