In recent years, a growing number of business practitioners and theorists have postulated that one way for a company to increase its return is by increasing its market share, and studies appear to have confirmed this relationship. But the authors of this article refuse to accept the blanket inferenc
Any brand that wants to reach Millennials or Gen Z must position themselves to appeal to Latinos-but often, American-based.
marketing research training Kubient (Nasdaq: KBNT, KBNTW), the next-gen cloud-based advertising infrastructure technology, announced today that it’s joined DPAA, , the leading global trade marketing association connecting out-of.
With customers investing more time on digital platforms during quarantine, Grubhub saw livestreaming of musical performances.
Because of its popularity and relatively low cost, social media is frequently used small businesses as a marketing tool. Many small businesses use social media platforms, includin.
Art D’Elia oversees a massive organization that includes more than 800 US franchisees and tens of thousands of frontline.
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Prodigy Education, a market-leading educational technology company, recently appointed Kulsum Qasim as Chief Marketing.
How two household names — LinkedIn and Red Bull — figured out that big content is key to big user engagement. brands have been talking to their users for over a century and a half now. We have moved from extremely straightforward ads soliciting business for tractors and cigarettes to refined hyper
Conversations with The B2B Institute at LinkedIn,” Kelly Hopping, GVP-CMO of Gartner Digital Markets, provides insight into.
You start by trademarking a white box. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens What’s next for hardware, software, and services Our annual guide to the businesses that matter the most Leaders who are shaping th
There are nine distinct types of brand identities. Each types is distinguished by two main characteristics: Point of reference (how you want customers to understand your brand), and tone and manner (how the brand usually behaves or expresses itself). If your company culture is aligned and integrated
You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing. An award-winning team of journalists, designers, and videograp