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This paper develops alternative economic paradigms drawn from the digital society revolution and applies them to Russia’s contemporary and future model of state capitalism. The paradigms range from.
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The future of the food and beverage industry will be rooted in data and technology, and e-commerce offers the opportunity to.
The ability to touch and try on a product before purchase is less and less of a. The purpose is to keep customers moving around within the brand ecosystem, with. Omni-channel marketing, then, becomes more about providing an experie.
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In this chapter, we examine the environment within which marketing channels. This extended view of environmental analysis to include all channel partici-. business cycle” and a “new economy” where recessions would be a thing of the.
In response, vehicle manufacturers finally are getting serious about marketing, and about. Consumers have more choices of brands and models than ever before.. Brand loyalty increasingly derives not from the product itself but from.
Businesses buy products with the aim of adding value in order to move the products. Even relatively complex consumer products tend to be chosen on fairly. much larger than the range of spend between the largest and smallest buyers.
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