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According to Marketo’s “Definitive Guide to Marketing Metrics and Analytics,” 77% of B2B marketers say ineffectively using data and analytics is one of their team’s top five weaknesses.
Business Analytics (BA) is the study of an organization’s data through iterative, statistical and operational methods. In other words, business analytics try to answer the following fundamental questions in an organization: Why is this happening? What happens if the trend continues? What are the pre
So many businesses are still struggling to determine where exactly and how much to invest in marketing, and how to measure.
Marketing covers a range of business activities. Advertising, sales, customer relations and business development can all be under the marketing umbrella. Marketing is the overall plan a business uses to boost sales, improve profits and expand market share (the percentage of the industry the company
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Download Free Sample Copy of Predictive analytics market’ report @ Global Predictive Analytics Market is valued approximately USD 6.9 billion in 2019 and is anticipated to grow with a healthy.
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Analytical research is a specific type of research that involves critical thinking skills and the evaluation of facts and information relative to the research being conducted. A variety of people including students, doctors and psychologists use analytical research during studies to find the most re