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BASIC MARKETING: A Marketing Strategy. Planning approach 19th edition by William. Perreault (Author), Joseph Cannon (Author), E.
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Accompanying CD-ROM includes spread sheet software, computer-aided programs, slide shows, database of ads and self-test questions.
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most recently Senior Strategy Advisor, preceded by leadership roles across multiple disciplines including Marketing, Sales, Business Development, Planning, Supply Chain and Technology.
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The Essentials of Marketing- A Marketing Strategy Planning Approach. 13th Edition William D. Perreault, Jr., Ph.D. Joseph P. Cannon, Ph.D E. Jerome McCart.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 11 Editions under this title.
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BASIC MARKETING(19th Edition) A Marketing Strategy Planning Approach (Irwin Marketing) by E. Jerome Mccarthy, William Perreault Jr., Joseph Cannon