at the step when data are interpreted, a marketing manager should:

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At the step when data are interpreted a marketing. At the step when data are interpreted, a marketing manager should: A. leave it to the technical specialists to draw the correct conclusions. B. realize that statistical summaries from a sample may not be precise for the whole population. C. know that quantitative survey responses are valid,

Marketing managers may need marketing research, an MIS, or a combination of both to get the information they need to make decisions during any step in the marketing strategy planning process-or to. Interpreting the data. 5. Solving the .

Individuals with a good working knowledge of the business should be involved in interpreting the data because they are in the best position to identify significant insights and make recommendations from the research findings. marketing research reports incorporate both analysis and interpretation of data to address the project objectives.

"Data analysis is the process of bringing order, structure and meaning to the mass of collected data. It is a messy, ambiguous, time-consuming, creative, and fascinating process. It does not proceed in a linear fashion; it is not neat. Qualitative data analysis is a search for general statements about relationships among categories of data."

At the step when data are interpreted, a marketing manager should: realize that statistical summaries from a sample may not be precise for the whole population. Eva, a marketing researcher, wants to do in-depth research on business customers’ experiences with the company’s products.

Stage 8: Analysis and Interpretation. In order for data to be useful, you must analyze it. Analysis techniques vary and their effectiveness depends on the types of information you are collecting, and the type of measurements you are using. Because they are dependent on the data collection, analysis techniques should be decided before this step.

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Step 5: Analyze and interpret data Step 5 involves analyzing and interpreting the data collected. Whether quantitative and/or qualitative methods of gathering data are used, the analysis can be complex, or less so, depending on the methods used and the amount of data collected.

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